Marketing Your Property
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Parkheath Estates is a multi-office, independent agency whose foundation is based in customer service and communication. We have a dedicated marketing team, which demonstrates Parkheath’s commitment to this integral part of the selling process.
This page outlines the range of our marketing programme, and additionally advises on how we create strong working partnerships with vendors to significantly improve the speed and success of a sale.
A broader marketing approach
advertisingBoardsOnlineLocationsPress
Marketing Tips
Preparing your property for saleWorking together
A broader marketing approach
Advertising
Parkheath stands out from other agents by promoting properties in the most attention-grabbing advertising slots of the leading local newspapers and magazines:
Ham and High - Weekly
Inside front cover, First double page, Front cover by arrangement
Avenues Hampstead - Weekly
Weekly Premium positions
NorthWest Magazine – Monthly
Back cover
London Agents – Monthly
Back cover, Lead right hand page, Premium under editorial, Front cover by arrangement
Avenues NorthWest - Weekly
Single Page
Fabric – Monthly
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Boards
You may well have seen Parkheath’s distinctive boards in your area. Boards are a valuable way of generating high quality enquiries, and complement the marketing effort, directly attracting buyers looking for property in specific roads or areas.
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Parkheath Online
This website receives over 150,000 visitors a month.
And to ensure the widest possible audience for your property the Parkheath is represented on the leading property websites:
• www.rightmove.co.uk
• www.findaproperty.co.uk
• www.propertyfinder.co.uk
• www.primelocation.com
as well as leading local sites such as:
• www.thisislondon.co.uk
• www.homes24.co.uk
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Office Locations
The Parkheath offices are prominently located across NW6, NW3 and N6 and positioned close to stations servicing Jubilee, Metropolitan and Northern lines, as well as overland rail services including Thameslink and Silverlink. Our office windows feature high resolution display screens, offering further opportunity to promote your property.
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Press Coverage
Parkheath generates valuable press exposure, not only in property publications but also in the wider consumer press. Our database of property editors keeps us in regular contact with journalists who look to us for comment on local issues and market activity.
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Marketing tips
Preparing your property for sale
First impressions are lasting, and good presentation can dramatically increase the prospect of a sale at the right price. Here are some simple steps for ensuring that your home is ready to show:
• Make sure your front door is clean, well maintained and welcoming – a fresh coat of paint will immediately give a positive first impression of your home
• A tidy property suggests that storage space is not a problem, so clear away any unnecessary clothes, toys, magazines etc
• Have the carpets professionally cleaned and bring paintwork back to life with touch-ups or a fresh coat
• Replace any discoloured grouting and sealant in the kitchen and bathroom
• Consider updating low cost items such as cupboard door handles for a fresh look
• Make sure all the lights work and the house is well-lit – even during the day
• Keep the windows sparkling clean, inside and out to maximise the impression of light
• Ensure front and back gardens are tidy, and paths and driveways well swept
• Add welcoming touches, such as fresh flowers and soft music
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Working together
The most successful sales tend to be ones where the seller and the agent work hand in hand during the marketing process. At Parkheath we share your objectives – to achieve the fastest sale at the highest possible price with minimum disruption to your lifestyle.
Here is what you can expect from us if you were to appoint us as your agent:
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You’ve heard it before but that’s because it’s simply the most critical thing – in-depth local knowledge to ensure that your property is marketed at the correct price.
• Continuity of staff, the major factor which contributes to the above. The majority of our sales staff have been with us for between five and ten years each. We value the loyalty of our staff, and their commitment to the company reflects in a similar level of commitment to our vendors.
• Communication, communication, communication. We prioritise feedback, ensuring vendors are kept abreast of all developments in the sale of their property.
• A network of prominently located offices, computer-linked to maximise promotion of your property
• Comprehensive property details with floorplans and area maps, issued immediately. Property details texted and emailed to buyers on confirmation of instruction, and loaded to the website and our office window display screens
• A tailored marketing programme with extensive, premium position advertising and a website, updated constantly and linked to all of the major property portals
• Constructive advice about how to prepare your home for sale
• Accompanied viewings at all times during our working hours, which unlike many other agents extend to 7pm
• And as a partnership, here is where you can really help us to help you:
• Quote a realistic asking price from day one, rather than an inflated one that is subsequently reduced
• Arrange for us to have access to the property at all reasonable times
• Ensure that we are informed about which fixtures and fittings will be staying and which will be going
• Be open with us about any problems with the property. Most problems can be solved with an experienced agent to guide the sale
• On the rare occasion of an unaccompanied viewing, let us know immediately how the viewing went, so that we can follow up appropriately
• A tough one to ask, but do aim to keep the house and garden clean and tidy at all times – you never know when you might get a short-notice viewing.
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